Addvision, formerly VisopGroup, is a group of companies in the pharmaceutical sector. The group is present in 5 European countries, and provides equipment for ophthalmology professionals.
Addvision mandated Digitag for multiple reasons:
1. The near disappearance of congresses during the COVID-19 crisis caused a decrease in the number of business opportunities for the group.
2. Having recently merged, the Addvision Group companies needed to centralize the marketing tools used within the group.
3. A challenge of image standardization was to be done.
Launch of lead generation campaigns on:
Unification of the Digital presence:
Centralization of Marketing Automation tools:
Implementation of the marketing automation tool in the 4 countries concerned in just one month.
800% increase in the average number of leads per month.