HubSpot's Delight stage: Supercharging Momentum 

April 14, 2023
6 minutes read
April 14, 2023
6 minutes read
Content Creation
Content Strategy
Inbound Marketing

Today, Customer retention is more important than ever. With so many options available to consumers, businesses must go above and beyond to keep their customers happy and engaged. That's where the Delight stage comes in.

The Delight stage is the final stage in the customer journey. It's where businesses aim to create loyal customers who will keep coming back for more. It's about creating an experience that they will remember and share with others.

HubSpot emphasizes the Delight stage as a critical component of its FlyWheel methodology. This article explores the Delight stage and HubSpot's approach to this stage. Also, we are giving 10 ways to Delight your customers.

Understanding the Delight Stage

The Delight stage is about giving your customers an experience that exceeds their expectations. In this stage, businesses aim to turn satisfied customers into loyal advocates. Advocates who will return for repeat business and recommend the company to others.

Different from other stages of the customer journey, Delight focuses on emotion, rather than function. 

While a good customer experience is crucial, it is not enough to create loyalty. Delighting customers requires a personal touch and an emotional connection. Going beyond providing a product or service.

Delight is especially important in B2B marketing. This stage can result in long-term client relationships and a steady stream of repeat business. 

HubSpot's Approach to Delight

The Delight stage is creating remarkable experiences that surprise and delight customers. This involves going above and beyond their expectations. Showing that your company cares about their needs and desires. 

One of the key components of this stage is the use of personalized content and messaging. Tailoring communications to the individual customer can make customers feel special and valued. This, in turn, can create a sense of loyalty and advocacy.

Another aspect is the use of data and analytics to understand your customers. Monitoring customer interactions and feedback can identify areas where your business can improve. This will help create more targeted and effective Delight strategies in the future.

Ultimately, the goal of HubSpot's approach to Delight is to create an experience that is so positive and memorable that customers cannot help but share it with others. By turning customers into advocates, businesses can create a powerful marketing tool that can help them attract new leads and build their brand.

The Complete Flywheel Analogy

The Delight stage is a key component of HubSpot's Flywheel analogy. It depicts the circular motion of attracting, engaging, and delighting customers. According to HubSpot, a strong Delight strategy increases the Flywheel's momentum. Meaning faster growth and greater success.

In the Flywheel analogy, each stage builds on the previous one. Delight acts as the driving force that keeps the wheel spinning. Continuously delighting customers can create a self-sustaining cycle of growth and success.

10 Ways to Delight Your Customers

There are many ways businesses can Delight their customers. Here are ten strategies that you can use to supercharge your Delight stage:

1. Personalize your communication: Use personalization to create a tailored experience for your customers. This can include personalized emails, offers, and content.

2. Respond quickly: Respond to customer inquiries and feedback on time, showing that you value their time and needs.

3. Offer unexpected rewards: Surprise your customers with rewards, such as exclusive content or discounts, to show your appreciation.

4. Create educational content: Provide helpful resources and educational content that can help your customers succeed.

5. Celebrate milestones: Celebrate milestones in your customers' journey, such as their first purchase or anniversary with your company.

6. Make it easy to do business with you: Simplify the customer experience by removing unnecessary steps and friction points.

7. Show your human side: Connect with customers on a personal level by sharing stories and showcasing your team members.

8. Provide exceptional service: Go above and beyond to provide exceptional customer service, addressing any issues or concerns promptly and effectively.

9. Show gratitude: Thank customers for their business and loyalty with personalized thank-you messages and offers.

10. Listen and act on feedback: Listen to customer feedback and act on it to continuously improve your product or service.

By implementing these strategies, businesses can create a positive emotional experience that leads to long-term loyalty and advocacy.

Customer Experience vs. Delight Stage: Are They Different?

While customer experience (CX) and the Delight stage are related concepts, they are not the same thing. 

CX refers to the overall experience that a customer has with a company, from initial contact to post-purchase support. CX encompasses all interactions that a customer has with a company and involves creating a positive overall impression.

On the other hand, the Delight stage is a part of the customer journey that focuses on creating an emotional connection and positive experience that goes above and beyond what customers expect. 

While both CX and the Delight stage are important, they serve different purposes and require different strategies. CX is about creating a positive overall impression, while the Delight stage is about creating a memorable experience that stands out in customers' minds.

To create an effective CX strategy, businesses need to focus on understanding their customer's needs and preferences and providing solutions that meet those needs. 

To create an effective Delight strategy, businesses need to focus on creating emotional connections with customers and providing experiences that surprise and delight them.

By understanding the differences between CX and the Delight stage, businesses can develop targeted strategies that address both aspects of the customer journey and create positive outcomes for their customers and their business.


In conclusion, the Delight stage is a critical part of the customer journey, particularly in B2B marketing. By creating memorable experiences that go above and beyond customers' expectations, businesses can create long-term loyalty and advocacy that can help them succeed and grow.

HubSpot's approach to Delight, along with the 10 strategies outlined in this article, can help businesses create a positive emotional connection with their customers and turn them into advocates for their brand.

By understanding the differences between CX and the Delight stage, businesses can develop targeted strategies that address both aspects of the customer journey and create positive outcomes for their customers and their business.

Ultimately, the Delight stage is about creating a remarkable experience that stands out in customers' minds and creates long-term loyalty and advocacy. By focusing on Delight and implementing HubSpot's strategies, businesses can supercharge their momentum and achieve greater success.

Ready to Supercharge Your Customer Delight?

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