What is HubSpot – and why is it so popular?

July 10, 2022
6 minutes read
July 10, 2022
6 minutes read
CRM Migration
Lead Generation
Marketing Automation

If you work in the digital world, there is a high probability that you’ve come across HubSpot at some point – or at the very least, you have heard of it.

In short, HubSpot is a powerful suite of tools designed to maximise the value and improve the efficiency of your marketing, sales, service, and operations teams. The software is customer-centric and it allows your whole team to communicate with prospects, leads and customers through one portal.

You can do an unbelievable amount of things with HubSpot, so we’re going to give you a good idea of what HubSpot can offer your business and why so many other businesses are turning to HubSpot to accelerate their growth.

Small word about how Digitag uses Hubspot ?

What is HubSpot?

HubSpot is a hybrid inbound marketing and CRM software that supercharges your lead generation to allow your teams to attract prospects, convert leads, and close business. It’s also a cloud-based platform, so not only is all data synced across teams and devices, updates are automatic and instantaneous.

The platform allows you to track the behaviour of your contacts; from the first time they read a blog post or the first email they open, to handing them to your sales team or the subsequent customer service they receive. It is all broken down in one centralised portal, giving you a single source of truth.

This may sound complicated, but now we will explain how your teams’ key functions are broken down into individual “Hubs” and what you can do with them...

HubSpot Marketing Hub

Marketing Hub contains all the tools and analytics you could possibly need to run a successful marketing campaign that attracts, engages, and delights both existing and future customers. 

Within the Hub, you can create engaging content, putting you in the eyeline of your target audience, and produce a first-class customer journey that converts your visitors into leads and leads into customers. There is also a substantial reporting suite, making it easy for marketers to demonstrate ROI for every campaign or individual pieces of content.

Key Features:

Emails and landing pages – the cornerstones of inbound marketing! Email is still one of the most viable forms of digital marketing and every email you send should contain a link to a landing page to move a reader further down the sales funnel.

Blog – one of the most effective ways to drive inbound traffic to your website. HubSpot’s blogging tool gives you the ability to create, optimise and analyse the effectiveness of your blog content all in one place.

Social media – here you can connect your social media channels, manage your content and automate posting to save your team even more time.

Paid ads – by connecting your Facebook and Google ad accounts to your HubSpot portal, you are able to track your paid visitors from their first touchpoint right the way through to (hopefully) becoming a customer.

Automation – use workflows to automatically send emails to your audience based on their behaviour, no more manual labour!

HubSpot Sales Hub

HubSpot CRM is the customer relationship management (CRM) platform that makes up the foundations of HubSpot, allowing you to organise, monitor and track your leads across the different hubs. HubSpot Sales Hub is essentially an enhanced version of the free CRM.

Sales Hub gives you a greater level of pipeline visibility and lots of extra tools, allowing your team to communicate with and track their leads more efficiently – without wasting time on data entry – giving them more time to work on closing deals.

Key Features:

Pipeline management – here you can keep an eye on your lead temperature and predict future revenue. You can even automate your pipeline progression through HubSpot so leads are automatically moved to later stages based on their activity.

Email sequences – save time sending follow-up emails to leads by enrolling them in a sequence. You can send a series of timed emails to your prospect – just customise each message, choose the time it gets sent, and HubSpot will do the magic. Simple!

Meeting links – remove the headache of back and forth conversations about "what time works for you?". Create a meeting link in HubSpot that you can use in sales and marketing activities so prospects can book a meeting without the friction.

Activity tracking – wouldn’t it be great if when your team communicates with a prospect it’s automatically tracked to your CRM? HubSpot logs and tracks all calls, emails, meetings and tasks associated with a particular lead or customer.

HubSpot Service Hub

HubSpot Service Hub makes it easy for you to connect with your customers and continue to delight them. If customer satisfaction is a priority to your business, then this is the tool for you.

Not only can you manage your customer service process through HubSpot, but you can also automate many key elements of this.

Key Features:

Customer feedback surveys – allowing you to easily collate feedback, analyse the results and increase the understanding of your customers.

Tickets – these allow you to keep track of any issues your customers are facing and resolve them from one central area.

Knowledge base – a point of reference to allow customers to self-solve any common problems, which is a great way to provide service without the need for tickets – and it saves your agents valuable time too.

Chatbots – enabling you to schedule meetings, provide instant customer support, qualify leads and only involve a team member when specific expertise or a human touch is required.

HubSpot CMS Hub

HubSpot's CMS Hub enables your team to create engaging web content quickly and effectively, without the need to code or have any experience in web development.

The CMS (Content Management System) Hub is suitable for businesses of all sizes and empowers your team to create stylish and personalised web pages for your audience, helping you get more value from your website and generate more leads.

Key Features:

Drag-and-drop editor – as we previously said, you don’t need to be a developer to build a website in HubSpot. Just simply pick a module you like and drag it across, easy peasy.

Enhanced analytics – identify your ‘money pages’ by tracking traffic flows and conversions across your website. From here, you can use the optimisation tools to make these pages even more valuable.

Attribution reporting – allowing you to dig deep into any metric and see which traffic sources are producing the most desired actions or conversations and how many steps it is taking the user to get there.

Advanced SEO tools – get immediate recommendations on how to better optimise your content and take advantage of advanced tools like topic clusters and strategic content graphs.

So, why is HubSpot so popular?

The main reason why HubSpot is so popular is that it is packed with features like no other CRM software and covers more bases, including Sales, Marketing, Service and more. 

It is also ideal for people who are not especially tech-savvy as it is very easy to learn and customise to your business needs. This means that even absolute beginners can use it easily due to the fact that it can be implemented and managed without development team support, making it easy to set up and maintain.

Wanna try it?

If you are thinking of implementing HubSpot in your business, click on the link below to arrange a chat with us – we’d love to discuss your requirements with you.