Battle of the CRMs: HubSpot vs Salesforce

May 31, 2023
Tony Mance
7 minutes read
May 31, 2023
Tony Mance
7 minutes read
CRM Migration
Inbound Marketing
Lead Generation
Marketing Automation

Choosing a CRM for your business might be a difficult task as there are multiple ones to choose from.

The two most well-known options you'll come across while researching are HubSpot and Salesforce. 

Both are extremely popular and highly recommended, but which one is right for you and your business?

That's why we thought it necessary to compare these two platforms and explore their key features, pricing plans, and ease of use to provide a better understanding of both.

First, what is a CRM Software?

A CRM (customer relationship management) system is software designed to help businesses manage their interactions with customers and audiences. 

CRMs aim to provide a platform for managing customer data, tracking sales processes, and automating marketing campaigns. 

In short, the job of a CRM is to help businesses streamline their sales and marketing efforts to improve customer relationships and increase revenue.

Brief intro: HubSpot CRM 

HubSpot is a popular CRM system that offers a wide range of features for sales, marketing, and customer service teams. 

Its notoriety comes from its user-friendly interface, integrations with other tools and platforms, and just being a well-rounded choice.

HubSpot is great for businesses unfamiliar with CRM, as it's easy to set up and use.

The main advantage of HubSpot as a CRM is its seamless integration with its marketing tools. These integrations allow businesses to track leads throughout the customer journey, from initial contact to the end.

Its methodology of Attract, Engage, and Delight is reflected in the way information is organized on the platform.

The CRM also offers a range of automation tools, including lead scoring and email templates, to help businesses streamline their sales and marketing processes.

Another benefit of HubSpot is its robust reporting and analytics features. Companies can easily track metrics, such as sales pipeline and revenue, to gain insight into their sales performance and identify areas for improvement.

Brief intro: Salesforce CRM 

Salesforce is one of the most widely used CRMs in the world and is often regarded as the industry standard among big corporations.

SaThe software is known for its robust features on advanced reporting and analytics, automation tools, and integrations. 

It is a popular choice for big corporations that need a CRM that can handle large volumes of data and complex sales processes. 

As such, it offers a lot of options allowing businesses to tailor the CRM to their specific needs and workflows.

Overall, both HubSpot CRM and Salesforce CRM offer a range of similar features and benefits for businesses looking to improve their sales and marketing processes. The choice between the two ultimately comes down to the specific needs and workflows of the company.

Contact and Lead Management

Effective contact and lead management is essential for any business looking to grow its customer base. HubSpot and Salesforce offer robust contact and lead management features that help you keep track of your leads and customers. 

Both CRMs offer similar features, with the bonus of advanced lead scoring and routing capabilities. This means that you can prioritise your leads based on their level of engagement and ensure that they are directed to the right sales rep for follow-up.

It's also worth noting that HubSpot CRM has a free version with contact and lead management features, making it an excellent choice for small businesses or startups just getting started with CRM.

Sales Pipeline Management

Managing your sales pipeline effectively is crucial for closing deals and driving revenue growth. Both HubSpot CRM and Salesforce CRM offer a range of tools and features to help sales teams track and manage deals. 

With HubSpot CRM, you can use the visual sales pipeline tool to track the status of deals at a glance and move deals through the pipeline with ease. 

Salesforce CRM offers more advanced sales forecasting and pipeline management tools, which can help you predict future sales and identify potential bottlenecks in your pipeline.

Marketing Automation

Marketing automation can help businesses scale their marketing efforts and improve lead generation. 

HubSpot CRM offers a range of features for automating marketing campaigns, such as email outreach, lead scoring, and workflows. 

This means you can create personalised, targeted campaigns that resonate with your audience and move them closer to a sale. 

Salesforce CRM also offers marketing automation features, including lead nurturing and marketing analytics. With these features, you can create a seamless customer journey that guides your leads through the sales funnel and converts them into customers.

Reporting and Analytics

Tracking and measuring performance is essential for any business looking to improve its sales and marketing efforts. Both HubSpot CRM and Salesforce CRM offer robust reporting and analytics features that can help you gain insights into your performance.

HubSpot CRM offers a range of customisable dashboards and reports, which allow you to track key metrics such as sales, marketing, and customer service. 

Salesforce CRM provides more sophisticated data visualization tools in the form of dashboards, charts, and graphs. These options may help you in identifying trends and patterns in your data.

Integration and Customisation

Integrating your CRM with other tools and services can help you streamline your workflows and improve productivity. Both HubSpot CRM and Salesforce CRM offer integrations with a wide range of third-party apps and services. 

HubSpot has particularly strong integration with HubSpot's marketing tools, which can help you create a seamless marketing and sales experience for your customers. 

Salesforce offers integrations with a range of enterprise-level tools such as ERP and HR software, which can help you manage your business operations more efficiently.

When it comes to customisation, both CRMs offer a range of options to help you tailor the platform to your specific needs. With HubSpot CRM, you can customise fields, workflows, and branding to create a personalised experience for your team. Salesforce CRM also offers a range of customisation options, including custom fields, page layouts, and record types.

Overall, both HubSpot CRM and Salesforce CRM offer a range of features and tools that can help businesses manage their sales and marketing efforts more effectively. By considering your specific needs and goals, you can choose the CRM that best fits your business.

Pricing and Plans

When it comes to choosing the right CRM for your business, pricing is always a key consideration. Let's take a closer look at the pricing plans for each CRM and how they compare.

HubSpot CRM Pricing

HubSpot CRM has made a name for itself in the market by offering a free version of its platform with basic features, as well as paid plans that start at $50 per user per month for more advanced features such as automation and custom reporting.

One of the benefits of HubSpot CRM's pricing structure is that it is transparent and straightforward. There are no hidden costs or surprises, and businesses can easily scale up or down as needed.

Another advantage of HubSpot CRM's pricing is that it is particularly attractive for smaller businesses. With their free plan and affordable paid plans, HubSpot CRM is a great option for small businesses that are just starting and need a cost-effective solution.

SalesForce CRM Pricing

Salesforce CRM offers a range of pricing plans that cater to businesses of different sizes and needs, with plans starting at $25 per user per month for their Essentials plan and up to $300 per user per month for their most advanced plan.

While Salesforce CRM's pricing may seem higher than HubSpot CRM's at first glance, it's important to note that SalesForce CRM offers a wider range of features and integrations that may provide better value for money for larger corporations with more complex needs.

One of the advantages of Salesforce CRM's pricing structure is that it is highly customizable. Businesses can choose from a range of plans and add-ons to create a tailored solution that meets their specific needs.

Comparing Costs and Value for Money

When it comes to comparing the costs and value for money of HubSpot CRM and Salesforce CRM, there are a few key factors to consider.

For smaller businesses with simple needs, HubSpot CRM's pricing is generally more affordable and straightforward. However, for larger businesses with more complex needs, Salesforce CRM's wider range of features and integrations may provide better value for money in the long run.

Ultimately, the decision will be influenced by a number of factors, including the size and needs of your company, your budget, and your overall goals and objectives.

Whether you go for HubSpot or Salesforce, investing in a high-quality CRM platform will help you streamline your sales and marketing processes and drive growth and success for your business.

Ease of Use and User Experience

Ease of use is an important consideration when choosing a CRM, and both HubSpot CRM and Salesforce CRM are known for their user-friendly interfaces. 

However, HubSpot CRM is generally considered to be more intuitive and easier to use, particularly for businesses that are new to CRM software. Salesforce CRM can be more complex and require more training to use effectively.

Onboarding and Training Resources

Both HubSpot CRM and Salesforce CRM offer a range of training resources and support options for new users. 

HubSpot offers a range of live and on-demand training options, as well as a community forum for users to ask questions and share tips. 

Salesforce offers similar training options, as well as a Knowledge Centre and a community forum.


In conclusion, both HubSpot CRM and Salesforce CRM offer a range of powerful features and tools for businesses of all sizes and needs. 

HubSpot CRM is generally considered to be more user-friendly and cost-effective for smaller businesses, while Salesforce CRM may provide better value for money for larger businesses with complex needs. Ultimately, the choice between these two CRMs will depend on your business's specific needs and budget.

Did HubSpot catch your eye?

You are in luck! As HubSpot Platinum partners we are more than happy to help you implement or upgrade your CRM!