The first 6 months of 2023 have come to an end! What were the marketing Highlights?

July 7, 2023
7 minutes read
July 7, 2023
7 minutes read
Data Analysis
Display Advertising
Inbound Marketing
Content Strategy

As we bid farewell to the first half of 2023, it's time to reflect on the exciting journey the marketing world has taken. The past six months have been a whirlwind of innovation and creativity in the field of marketing. (Looking at you, AI -.-)

From groundbreaking campaigns to technological advancements, the industry has experienced a dynamic shift that has redefined the way businesses connect and their target audiences.

Reviewing the highlights of the first half of the year not only allows us to celebrate the achievements but also provides valuable insights into the emerging trends and strategies that are shaping the marketing landscape. 

We'll explore the industry trends and developments that have influenced marketing strategies. We will delve into the innovative tools that have left an indelible mark on consumers' minds while also exploring the role of AI in the mix. 

Let's dig in!

First, some recent Statistics 

We have mentioned time and time again the importance of having a well-rounded customer relationship management system. After all, we are a HubSpot partner. The reason why we keep at it is because we believe that to stand out you should do things differently (and of course for the better).

If you remember the HubSpot flywheel and its components Attract, Engage and Delight, you would surely remember the importance of Delight and the new opportunities it can bring to your business.

Below you can find some Data on how Word-of-Mouth (aka Delighted customers) can impact your business for the better.

  • Bain & Co estimate that a 5% increase in customer retention can boost a company’s profitability by 75%.
  • 65% of consumers have cut ties with a brand over just a single poor encounter, it’s more important than ever to create that amazing experience.
  • Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth marketing as less emotionally connected brands.
  • 28% of consumers say word of mouth is the most important factor in strengthening or eroding brand affinity.
  • 28% of people say that word-of-mouth increases brand affinity (a customer’s common values with a brand).
  • Customers acquired through word-of-mouth promotion spend 200% more than the average customer.
  • Brands that create an emotional connection receive three times more word-of-mouth than those that don’t.

HubSpot can help with all your marketing needs. Not only does it take into account the ever-changing times but it also continues to improve its services to help you deliver the best experience for your customers.

Since we were talking about HubSpot keeping up with the times...Let's see what new Features HubSpot has added in 2023.

HubSpot's new features in 2023:

1. Workspace for Sales Reps: 

HubSpot is building a workspace that consolidates the entire prospecting experience for sales reps. This workspace aims to help reps organize their day efficiently, stay focused on their activities, and tie everything they do to their big-picture goals.

2. WhatsApp Module (Marketing Hub and Service Hub)

This module allows marketers and content creators to add a WhatsApp link to their pages, making it easier for customers to initiate conversations with businesses.

3. Approvals for Sending Marketing Emails (Marketing Hub Enterprise): 

Marketers now can request approval before sending marketing emails, ensuring content compliance and quality control.

4. Automation in Starter for Ads (Marketing Hub Starter+): 

Marketing Hub Starter customers can now create simple workflows within ad campaign creation and management, allowing for automation tasks like sending follow-up emails based on ad interactions.

5. Decide Who Can Skip Marketing Email Approvals (Marketing Hub Enterprise): 

Admins can now customize permissions to allow specific users to publish or schedule marketing emails without requiring approval.

6. Track Individual Campaign Budget and Spend Items (Marketing Hub Pro+): 

HubSpot has upgraded campaign tracking capabilities, providing a dedicated "budget" space to track individual campaign budgets and spend items, as well as the total campaign budget and remaining budget.

7. Facebook CAPI for Forms (Marketing Hub Pro+): 

HubSpot has expanded integration with Facebook's Conversion API, allowing users to send HubSpot form-fill event data back to Facebook as conversions.

8. Custom Goals for Custom Objects (Sales and Service Hub Enterprise): 

Users can now create custom goals for all custom objects and numeric properties, providing more flexibility in goal tracking and management.

9. Book Meetings on Behalf of Other Users (Sales Hub Pro+): 

A new feature enables users to schedule meetings for their peers within the meeting scheduling flow, making it easier to track who is booking meetings and for whom.

10. And Finally... AI 

HubSpot's AI content assistant revolutionizes content creation by leveraging OpenAI's GPT model. This powerful tool not only saves time and resources but also enhances the quality of work. Integrated seamlessly with HubSpot's suite of products, the content assistant allows marketers, sales teams, and service professionals to effortlessly generate compelling copy for various purposes.

These are some of the new features that HubSpot has added during 2023. As tools and technologies progress further, so will the support offered by the software.

Since we are on the topic of marketing tools, which have been the most popular ones these past 6 months?

Most popular marketing tools of 2023:

1. Google Analytics

Google Analytics is used to gain valuable insights into website traffic, user behaviour, and conversion tracking. It analyzes the data to understand audience demographics, popular content, and website performance. Through GA Marketers can make data-driven decisions to improve their online presence.

2. Mailchimp

With Mailchimp, you can create and manage email campaigns, allowing you to engage with your audience through personalized and targeted email marketing. You can utilize automation features to streamline customer journeys, track email performance metrics, and optimize email marketing strategies.

3. Hootsuite

You can rely on Hootsuite to manage your social media presence effectively. Through the software, you can schedule and publish content across different social media platforms. Hootsuite allows you to monitor engagement and interactions, and analyze social media performance. Hootsuite helps marketers streamline their social media marketing efforts and maintain a consistent brand presence.

4. HubSpot

As a comprehensive marketing platform, HubSpot offers a wide range of tools for lead generation, email marketing, customer relationship management (CRM), content management, and more. Marketers leverage HubSpot to streamline their marketing workflows, nurture leads, analyze campaign performance, and manage their overall marketing strategy.

5. SEMrush 

Marketers use SEMrush to optimize their websites for search engines. They conduct keyword research, analyze competitor strategies, perform site audits to identify SEO issues, and track backlinks. SEMrush helps improve organic search visibility and stay ahead in the digital landscape.

6. Canva

Canva is a user-friendly graphic design tool to create visually appealing marketing materials. Marketers inexperienced in designs, use it for social media posts, infographics, presentations, and other visual content. Canva empowers marketers to create professional-looking visuals that attract and engage their audience.

7. Buffer 

With Buffer, you can efficiently manage your social media scheduling. Through it you can plan and schedule posts across multiple social media platforms, ensuring a consistent posting schedule. Buffer's analytics tools provide insights into post performance and help optimize social media strategies.

8. Zapier

Marketers leverage Zapier's automation capabilities to connect different apps and streamline workflows. They automate repetitive tasks, such as data syncing between platforms or sending notifications, saving time and improving productivity.

9. Hotjar 

Hotjar provides marketers with valuable insights into user behaviour on their websites. They analyze heatmaps, session recordings, and user surveys to understand how visitors interact with their site. Marketers use this information to optimize user experience, identify conversion bottlenecks, and improve website performance.

10. Ahrefs 

Ahrefs offers a comprehensive set of SEO tools that marketers rely on for keyword research, backlink analysis, content exploration, and rank tracking. Marketers use Ahrefs to uncover keyword opportunities, analyze their competitors' strategies, monitor backlinks, and track their website's search engine rankings. These insights help them improve their SEO efforts and drive organic traffic to their websites.

A.I. and Marketing so far

While AI may hold transformative potential, its impact on marketing is complex. AI has been a topic of discussion for years but with the rising popularity of ChatGPT and other platforms alike there has been a significant change in the way people work. The jury is still out on the ethics of using such tools, but for the time being, they have shown great potential in making daily work more efficient and easily accessible.

Here are the top trends in marketing and AI for 2023:

1. Personalization at Scale

Marketers are leveraging AI technologies to deliver personalized experiences to customers at scale. AI-powered algorithms analyze customer data to understand preferences and behaviours, enabling marketers to create tailored content, recommendations, and offers.

2. Voice and Visual Search

With the growing popularity of voice assistants and smart devices, voice search and visual search are becoming essential components of marketing strategies. AI algorithms enable accurate voice recognition and image analysis, allowing marketers to optimize their content for voice and visual search queries.

3. Chatbots and Conversational Marketing

AI-powered chatbots and virtual assistants are transforming customer interactions. Chatbots use natural language processing (NLP) and machine learning to understand and respond to customer inquiries, providing instant support, personalized recommendations, and even facilitating transactions.

4. Predictive Analytics and Forecasting

AI and machine learning algorithms are enabling marketers to make data-driven decisions by analyzing vast amounts of customer data. Predictive analytics helps marketers forecast trends, identify customer segments, and optimize marketing campaigns for better results.

5. Hyper-Targeted Advertising

AI-driven advertising platforms are enhancing targeting capabilities, enabling marketers to reach specific audiences with precision. By analyzing consumer data and behaviour patterns, AI algorithms optimize ad placements, ad content, and bidding strategies for maximum impact and ROI.

6. Marketing Automation

AI-powered marketing automation platforms streamline and automate repetitive tasks, allowing marketers to focus on strategic initiatives. From email campaigns to social media scheduling, AI automates workflows, personalization, and optimization, improving efficiency and effectiveness.

7. Content Generation and Optimization

AI is assisting marketers in creating and optimizing content. Natural language generation (NLG) algorithms generate written content, such as product descriptions or personalized emails, while AI-powered tools analyse content performance and make recommendations for improvement.

8. Enhanced Customer Insights

AI enables marketers to gain deeper insights into customer behaviour, preferences, and sentiment. Sentiment analysis algorithms analyze social media posts, reviews, and customer feedback to understand customer attitudes and sentiment, helping marketers tailor their messaging and offerings.

9. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are creating immersive experiences for consumers. Marketers are utilizing AI to develop AR and VR applications that allow customers to virtually experience products, try on clothing, or visualize spaces, enhancing engagement and driving sales.

10. Ethical AI and Data Privacy

As AI technologies become more pervasive, ethical considerations and data privacy become paramount. Marketers are taking steps to ensure transparency, data security, and responsible use of AI, building trust with customers and complying with regulations.

Future Outlook

Predicting the future of marketing is challenging. We always notice that things advance and change quite rapidly, and almost always for the better. One thing that we can say for certain is that a personalised user experience is and will be for some time a wise investment in marketing. In a world where everyone has a product or service to offer, the relationship you build with your audience and clients is what makes you stand out.


Looking to keep up with the latest Marketing trends?

The Marketing world is always improving and moving forward, making it hard to stay up to date. But luckily you don't have to do it alone!