The Client

Abbott is one of the world’s leading brands in the development and marketing of medical products. Abbott Diabetes Care division provides a comprehensive range of blood glucose monitoring systems designed to help people better manage their diabetes.

The Challenge

Abbott’s main goal is to connect with the audience and build a long-term relationship with patients and customers. Therefore, they need to create consumer awareness around the FreeStyle brand and build a community to encourage brand loyalty. This would enable them to educate diabetes consumers on the products, understand their needs while generating leads.

The Answer

Since 3 years, we have progressively :

• Set up a SEA and SEO strategy based on behavioural KPIs.

• Built a brand new content strategy with different thematics and several content types

• Opened new acquisition channels such as YouTube, Programatic and Facebook/Instagram with automated tools along with meticulous targeting, monitoring and optimisation.

The Results

The sector’s knowledge is key to navigate through the restricted range of possibilities. Each year, we outperform the set objectives and continuously provide improvement paths.

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