The Client

Chouffe is a Belgian beer of the Duvel Moortgat brewery group. The Chouffe brewery created by Pierre Gobron and Chris Bauweraerts in Achouffe in the Belgian Ardennes in the late 70's, brews 8 different beers, all of them represented by elves. The Chouffe brewery and its elf Marcel have been around for years and have succeeded in creating a real Chouffe-fans community through frequent communication actions.

The Challenge

Always with a desire to grow its community, Chouffe launches in 2020 a new edition of its contest: Chouffe Around The World. To participate, players buy a Chouffe beer, enter the code of the bottle on the website and answer a tie-breaker question. The winner gets a hot air balloon ride.
For the second time in two years, Chouffe has asked Digitag to boost their reach!

The Answer

  • A strategic workshop, allowing us to define in collaboration the message and the target of the campaign.
  • An advertising campaign designed to create maximum engagement on Facebook and Instagram for a duration of 2 months.
  • Launch of different retargeting campaigns, using multiple channels.
  • Creation of the broadcast content, but also of a landing page for the participants.
  • UX suggestions applied to their website to increase engagement.
  • A marker, a whiteboard and coffee!

The Results

The 2020 edition of Chouffe Around the World was a great success with more than 625,000 unique visitors. In this timeframe, the campaign achieved an average of 28 000 clicks on link.

625 000
unique reach
28 000
clicks on links

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