Chouffe is a Belgian beer of the Duvel Moortgat brewery group. The Chouffe brewery created by Pierre Gobron and Chris Bauweraerts in Achouffe in the Belgian Ardennes in the late 70's, brews 8 different beers, all of them represented by elves. The Chouffe brewery and its elf Marcel have been around for years and have succeeded in creating a real Chouffe-fans community through frequent communication actions.
Always with a desire to grow its community, Chouffe launches in 2020 a new edition of its contest: Chouffe Around The World. To participate, players buy a Chouffe beer, enter the code of the bottle on the website and answer a tie-breaker question. The winner gets a hot air balloon ride.
For the second time in two years, Chouffe has asked Digitag to boost their reach!
The 2020 edition of Chouffe Around the World was a great success with more than 625,000 unique visitors. In this timeframe, the campaign achieved an average CPC (cost per click) of 0,17 € for 28 000 clicks on link.