The Client

Bouygues Immobilier, a real estate agent and developer. A real key player in the real estate sector in Belgium.

The Challenge

Real estate is a very competitive sector, composed of new players every year. The digital transition of the real estate market has exploded in the last few years.
Anxious to continue its transition towards digital, while improving its online presence, Bouygues Immobilier needed to promote projects and generate as much leads as possible.

The Answer

  • Launch of Facebook and Instagram campaigns, dedicated to the different projects and adapted to multiple targets
  • Permanent A/B testing and retargeting campaigns
  • Implemented tracking tools on the website to understand the user, improve his comfort on site and increase the conversion rate

The Results

Generated qualitative traffic growth above expectations which resulted in a minimum cost per lead.

visits recorded on site between December 2019 and March 2020
14.54 €
5.91 %
on-site conversion rate

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