Bouygues Immobilier, a real estate agent and developer. A real key player in the real estate sector in Belgium.
Real estate is a very competitive sector, composed of new players every year. The digital transition of the real estate market has exploded in the last few years.
Anxious to continue its transition towards digital, while improving its online presence, Bouygues Immobilier needed to promote projects and generate as much leads as possible.
Generated qualitative traffic growth above expectations which resulted in a minimum cost per lead.