The Client

Pierre Fabre is a French pharmaceutical group created in 1962, active in health and beauty sectors. The group owns several laboratories around the world and we have collaborated with three of their brands: A-derma, Ducray and Klorane. Pierre Fabre has been trusting us with its online campaigns for the past two years.

The Challenge

Pierre Fabre wishes to professionalize the social media management to master the brand recognition & brand perception. Their needs were to create activity on social media in order to get visibility among their targets, generate in- store visits, while convincing shoppers to buy their brand rather than another, as well as to continue to build loyalty with the recurring clients.

The Answer

• Developed many creative campaigns with different themes focusing on awareness and engagement while continuously creating content for social media

• Created SEA and YouTube campaigns to increase brand awareness

• Continuous monitoring and optimization of our campaigns performances

The Results

The campaign received an outstanding amount of reach and engagement, creating an even larger followers base on Facebook and Instagram. The average visitors on website has tremendously increased over the months.

0.06 €
Average cost per engagement
2.4 M
Overall reach (people)
Average engagement rate (all campaigns)

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