The Client

Silversquare is a company providing office spaces designed for professionals craving efficiency focus and opportunities to make new connections.

The Challenge

The primary goal of Silversquare was to improve lead generation results and provide quality leads to the sales team.

Seeing as they planned to open new locations throughout 2022, a consistent and high-quality stream of leads was required.

Finally, a better system for tracking marketing and sales metrics was required.

The Answer

We examined the media mix to determine the most profitable channels on which to concentrate our efforts. These channels were later streamlined to improve efficiency.

To ensure a smooth operation, we aligned the sales team with seasonal campaigns so that there was a constant feedback loop available.

To keep track of the ongoing social media strategy, we used Hubspot Campaigns.
All of the data was then connected to HubSpot dashboards to provide a more complete picture of the situation and to track changes.

The Results

Within over a year of collaboration, we were able to: 

  • Identify the visibility of the Sources of Revenue 
  • Identify the Marketing and Sales metrics (time to close, sources, qualification %)
  • +200% of leads generated compared to 2021 (same media budget)
  • +57% turnover participation compared to 2021
  • +1 revenue stream spotted thanks to the Hubspot Dashboards

+200%
of leads generated compared to 2021 with the same media budget
+57%
turnover participation compared to 2021
+1
revenue stream spotted thanks to the Hubspot Dashboards

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