Silversquare is a company providing office spaces designed for professionals craving efficiency focus and opportunities to make new connections.
The primary goal of Silversquare was to improve lead generation results and provide quality leads to the sales team.
Seeing as they planned to open new locations throughout 2022, a consistent and high-quality stream of leads was required.
Finally, a better system for tracking marketing and sales metrics was required.
We examined the media mix to determine the most profitable channels on which to concentrate our efforts. These channels were later streamlined to improve efficiency.
To ensure a smooth operation, we aligned the sales team with seasonal campaigns so that there was a constant feedback loop available.
To keep track of the ongoing social media strategy, we used Hubspot Campaigns.
All of the data was then connected to HubSpot dashboards to provide a more complete picture of the situation and to track changes.
Within over a year of collaboration, we were able to:
