Silversquare is a company providing office spaces designed for professionals craving efficiency focus and opportunities to make new connections. Its coverage is over Belgium and Luxembourg. With more than 12 locations, they are the biggest network of coworking spaces and flexible office spaces in Belgium.
The primary goal of Silversquare was to improve lead generation results and provide quality leads to the sales team. Seeing as they planned to open new locations throughout 2022, a consistent and high-quality stream of leads was required.
Finally, a better system for marketing results monitoring and sales metrics was required to see the full potential of the investments made. The challenge resided as well in the team’s acceptation and usage of HubSpot to qualify and manage leads along the sales funnel.
Thanks to the Hubspot marketing and sales dashboards we examined the media mix to determine the most profitable channels on which to concentrate our efforts. The most performing channels were later streamlined to improve efficiency and we could identify new revenue streams to lever throughout the years.
To ensure a smooth operation, we aligned the sales team with seasonal campaigns, pushing on the improvements of marketing-to-sales conversion rates, so that there was a constant feedback loop available and a better ROI for the whole company.
To keep track of the ongoing advertising strategy, we used HubSpot Campaigns and custom-made Dashboards. Those dashboards were used as levers by the Silversquare Marketing teams to show how Digital Activations represent half of the revenues of the company and, therefore, to increase the marketing capabilities along the way. The identification of revenue sources is key to increase the marketing impact years by years.
Digitag’s Project team is now fully part of the in-house Marketing team of Silversquare!
Within over a year of collaboration, we were able to:
