Yoga Room is a yoga center based in the center of Brussels. Five years ago, Pierre returned from a long trip to Asia and discovered yoga. His ambition? Share his passion all over the world and allow people living in cities to enjoy its benefits. Today, the franchise already counts 5 centers located in Belgium and France.
An acquisition strategy for the grand opening of their new studio "Yoga Room Plasky".
• Reactive workshop organisation to validate the potential personas of the future center
• Implementation of a dynamic digital strategy mixing: lead generation, Facebook and Instagram click to website campaigns, lead nurturing emailings and automated emails.
• Content strategy and assets creation.
• Design, development and optimisation of the landing page
• Complete reporting and detailed analysis of each of our actions
Despite the constraint of a limited media budget, Digitag reached the client’s objective 30 days before the deadline. Over a period of 2 weeks, we collected more than 1500 qualified leads.
Email campaigns had an opening rate of 42% for a click rate of 26%.
By testing more than 20 different visuals, 3 channels with a strong content strategy, Digitag was able to define a methodology for the opening of new Yoga centers.